Weeks after unveiling Moments, Twitter is offering up a new set of tools to publishers and developers that makes it easier for them to use tweets on their sites and apps.
These twitter.com hopes to improve user engagement as the company continues to struggle with stagnant user growth
The question is what is moment?
Moments features the best stories happening on Twitter, curated by Twitter and select partners. Now you have the chance to be part of it.
As one Twitter representative put it, Moments provides “better discovery for an easier, more delightful experience for users who haven’t been able to find value thus far.”
Moment enables publishers to find tweets easily and to customize the way they look on their sites.
Michael Ducker, the product manager, while speaking at the company’s flight developer conference said the new product are the same tools twitter uses to power moment.
These tools are:
Publish which makes it easier for news to customize the appearance of tweets that are embedded on their websites. As twitter users and developers can create themed collections. These enables groups of related tweets selected individually by user or automatically by another application.
These makes the collections possible to be embedded in a new grid format that emphasizes videos and photos rather than the text of a tweet.
“The embedded tweet is a modern-day pull quote,” Ducker said during the keynote.
“Previously, when you wanted to publish a great story with Tweets, you had to manually manage a bunch of Tweet IDs, and embed them into your app or website one at a time,” Twitter wrote in a statement. “With our new end-to-end ecosystem, we’ve simplified the storytelling process.”
Twitter also partnered with Spredfast, Dataminr, ScribbleLive, Wayin, and Flowics so publishers can organize tweets from within the services they are already using.
Curator, on the other hand, is the tool meant to make it easier for publishers to discover relevant tweets in easy way possible. The dashboard-like tool has advanced filtering controls, which go beyond those provided in the network’s existing search features. It also offers analytics features that provide insights into topics that are trending and other discussions happening on Twitter.
Though at the first glance the tools seem to be targeted toward publishers, Twitter noted these tools can also be beneficial for developers who can use them to create custom tweet timelines in their apps. “Great stories drive great audiences,” the company wrote in a statement. “With your tweets organized using these new tools, you can display them on your own websites with Embedded Timelines … and in your apps.”
When Jack Dorsey officially took the top executive spot at Twitter earlier this year, he touted the network’s ability to “show everything the world is saying”
Twitter hopes that these by opening the Moments publishing tool to everyone, it will help increase the company appeal to those who may see tweets outside of twitter.com and publishers embedding tweets stands to play a vital role in this strategy