Small business growth and success is not luck, you’ll need one thing that makes it thrive always. In this article, I will show you what you need.
Do you run or intent to run a business? One thing will separate you from others.
Since ages or let me say since people started a business? There is one thing that always separates a business that thrives and the one that doesn’t.
Small business growth and even big businesses will depend on it.
Can you guess what it is?
If your guess is social media or networking (you may have a good guess but when a company files for bankruptcy, none blame the social media or networking)
Sure connection helps and really opens more opportunities.
It’s not technology or strategy
(Although what works today, may become obsolete tomorrow if you don’t improve)
It’s not a mistake
(Although according to Robert Kiyosaki, the best-selling author of the rich dad poor dad “A mistake is a signal that it is time to learn something new, something you don’t know before.”)
So what it is?
According to Robert Kiyosaki, “Business is like a wheelbarrow. Nothing happens until you start pushing.
the one thing that always separates a business that thrives and the one that doesn’t is the ability to generate more sales not just sales but sales that cover all expenses and provide a profit.
Mark Cuban a billionaire investor said “sales cure all”
More sales mean you can expand, employ more people, explore more opportunities, help more people, love what you do and make life more comfortable for yourself and family.
On the contrary
People often think it’s selfish to continue making sales but it’s not. there is not a crime in doing what you love.
Here is a key fact
If you’re in publishing, internet marketing, coaching consulting or any business, the only way to stay in business is to make consistent sales.
Because sales show you’re making success and people love your product or service. It’s also enough motivation to continue and to reinvest in the business since your focus is in helping people.
The big question is:
How do I generate more sales TODAY and Beyond?
Without digging people’s nose? Without manipulation? Without hurting anyone?
Here are a few ways to achieve it.
- Stop targeting everyone
I’ve seen a lot of people trying to be amazon.com, yahoo.com-in other words, trying to target everyone instead of zeroing in on a specific niche.
When you target a specific niche, you’re simply
- Building a brand
- Building credibility
- Your conversion will be better
- You know who exactly who your audience are
It’s easy to catch up on numbers, but engagement matters more.
- Shook them.
Every minute million of information are release, but only a few turn viral. Your ability to shoot people in your content adverts will make you stand out. In other words, make a call to action. Here is some example of a call to action that shook people and created more sales.
Get people attention by putting the price
Focus on the benefits.
- Target and re-target
My boss will always tell me that business moves with time. You have to look for ways to build future customers. These may sound funny but it’s simple as that.
For instance, if your product or service is for people age 18 and above, you can begin to target people at age 16. Begin to show that you care and tell them what your business do.
- Use more visuals
People love to share pictures and infographics to illustrate a point. According to the marketer, photos are the most engaging type of content on Facebook, with a whopping 87% interaction rate from fans! No other post type received more than a 4% interaction rate.
The good thing is you don’t need a graphic design skill to create awesome photos that illustrate a point. With services like pixlr and picmonkey, there is no reason not to create that illustration.
- Read more stuff
Keep on learning about how others are doing it and great your own way of doing it.
your small business growth will equally determine the growth. Keep implementing the steps above and you’ll stand out from the crowd.
What do you think?
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