The concept of organisational coaching has been around since the 1930’s. The way it is implemented has changed immensely. Interest in this area has grown exponentially. How do we know that? All we have to do is compare Google Search Results for “Organisational Coaching”, and it becomes quite clear.
In 2009, a Google Search turned-up 21,540 hits, while a recent search delivered 14.8 million hits. The worth of coaching is further supported by the fact that the most successful companies employ professional coaches either full-time or as sub-contractors. Sometimes, it is a matter of coaching the coaches. The object is to build a team, whether it be for sales, or everyday operations of a business, that will interact with management and each other, to think out-of-the-box, and produce superior results.
Top Sales Teams, have coaches that know how to engage and interact with the employees. Rogue personnel are not desired compared to “team players”. The concept being that everybody in the team will prosper by working together, not the “Me First” mentality. It is possible for individuals to prosper while contributing ideas and methodology that benefits the entire team.
What we are talking about can be viewed as a corporate strategy designed to maximize the potential of a workforce, and as part of the search for a successful management formula for business success. Many times coaching is approached by the purchase of a book to be given to management with the directions to educate oneself. Is this enough to guarantee a successful outcome? In some cases, the answer is yes, provided the proper book is chosen, and studied religiously.
The best outcome is going to be a combination of hiring an outside professional coach to come in and train management in the fine art of coaching, along with utilizing dynamic books to enforce and educate. While organisational coaching has become a more popular subject of late, there are books available that are based on robust evidence-based research. Now it is no longer just one man’s opinion, but rather concepts that are proven through this evidence-based research.
If we know that certain concepts and techniques work, why shouldn’t we take advantage of them, while also ever-changing and upgrading our ideas as new evidence comes to light? There is a new book available that fully explains the fine art of organisational coaching and all of its ramifications. Dr. Paul Turner has written an 18-Chapter book entitled, “The Secrets of Organizational Coaching”, that contains ideas, insights and inspiration, including: Coaching – 10 Key Insights, A Coaching Model for Managers, and the Key Ingredients of a Coaching Culture. A must read for anybody involved with any form of corporate coaching.
“The Secrets of Organizational Coaching” is highly recommended by industry experts.