Every business whether small or big wants to their voice to be heard in social media.
These tools will help you in various ways to make it possible. As a small business owner, this will not only have your voice to be heard but also build your influence in time.
That is why this social media strategy is good for your business.
Over the past years, the social media have seen the growth of the use of social media.
This is evident by the survey which shows the tremendous popularity and increases engagement of 52% of online adults having two or more active social media accounts in 2014 which is a significant increase from 2013, which stood at 42%.
Among young people using the social media has become a vital way to communicate, this is evident from the survey on mobile messaging and social media 2015 that shows 36% of website owners report using messaging apps such as Whatsapp, facebook mobile, and kik.
It’s clear that both young and adults, use the social media and stays an average of 1 hour 40 minutes browsing through the network according to daily telegraph
This shows that for small businesses need to take advantage of the social media because the audience cut across all ages. That’s why these social media strategy tools will make your social media strategy always producing the result you expect.
In other for small business to stay ahead in this fast-paced world of social media, here are the free 42 social media tools that will save their time and boost their business-increase conversion.
42 social media strategy tools for small business
#1. Headline Analyzer: the human brain is emotionally wired. This is why you love your people so much and wouldn’t want anything to affect it.
This tool creates ads that emotionally connect with your customer that inspire them intellectually, empathetically or spiritually.
These tools help you to know whether you’re dazzling your audience or not.
#2. Optimizely: Optimizely is a dramatically easier way for you to improve your website through A/B testing for headlines across the web on any device.
Users can even test whether different variations of images and headlines generate the best results. Comes with free and pro plan.
#3. Coschedule: This tool analyzes blog post headlines and gives a quality score then determines the headlines ability to result in social shares. The tool will also provide a quality score that ranks your headline’s ability to increase traffic and add value to your SEO.
#4. Portent: Get content to be viral will need you to generate content for social media. Portent helps you by giving you content ideas for social media under any subject.
All you have to do is to enter a subject and within seconds, potent will generate the idea. The idea generator helps you to write blog posts, develop videos and create memes.
#5. Hubspot Blog Topic Generator: running out of ideas on how to generate viral content title, this tool is for you. All you have to do is to fill in three fields with topics you’d like to write about and this blog topic generator will provide a week’s worth of blog titles within seconds.
#6. National Day Calendar: Never miss another National Day celebration. Visit the website to check the calendar for upcoming National Day celebrations or sign up for a newsletter to receive National Day notices via email.
This help when you want to target certain national day celebration to give away freebies, discount or inform people about the importance of the day.
#7. PostCreator: Generate branded images for use on social media. Upload an image, insert a message, then add your logo. There’s a free basic plan available.
#8. Easel.ly: offers free templates and tools for creating awesome content in the form of infographics. You get access to a library which contains shapes, arrows, and fonts which you change the size, color and type.
#9. Piktochart: great tool for turning boring data into an awesome infographic with just a few clicks.
Piktochart’s customizable editor lets you do things like modifying color schemes and fonts, insert pre-loaded graphics and upload basic shapes and images.
There is both free and paid version.
#10. Infogr.am: is a great free tool which offers access to a wide variety of graphs, charts and maps as well as the ability to upload pictures and videos to create cool infographics.
The customization of the data begins in excel spreadsheet and the software converts it into a great presentation.
There is an option of editing your presentation if you don’t want or have made the mistake.
#11. Optimize Book: this tool increases your content engagement by giving the right day to post, which topic to post, to the right targeted audience, keywords and tags, social topics and which social networks to use.
#12. Brett Snyder: This simple editorial calendar includes subject, working title, focus keywords, key elements, sources, complementary assets, and promotional strategy.
#13. EditFlow WordPress plugin: This tool makes it easy for teams to collaborate within WordPress. Edit Flow gives you custom statuses, a calendar, editorial comments in addition to several other useful features.
#14. PicMonkey: This is one of the most popular image editing tools for adding text, adjusting lighting, changing colors and more. you can explore more possibilities with their easy to use tools you can Add text, effects, or overlays.
Give your photo a once-over with Teeth Whitening, Wrinkle Remover and Airbrush, you fairy godmother, you!
Design your own picture from scratch. Invites? Banners? Cards? All yours, baby, with a cherry on top.
Picmonkey comes with a free and premium services.
#15. ShareAsImage: A cool tool that allows you to turn text into an image. Great for sharing quotes! Under 2 minutes, you can create beautiful images. Brand your image, share them and watch how it goes viral.
#16. Pinstamatic: Easily create post-it-notes, image quotes and more with their easy-to-use interface. This is a tool is good if you’re creating an image for Pinterest. Create great Pinterest boards in just a few minutes without any editing tools
#17.Pixlr: Who needs Photoshop with free editors like this? Pixlr provides many graphic editing tools you would find in some premium graphic programs such as red eye reduction, sharpening, brush, and eraser tools.
#18. Avidemux: This free video editor is designed for simple tasks like cutting, filtering and encoding. Avidemux offers an automation feature.
It supports many file types, including AVI, DVD compatible MPEG files, MP4, and ASF, using a variety of codecs.
Tasks can be automated using projects, job queue, and powerful scripting capabilities.
#19. Windows Movie Maker: the first ever video editing software I used, is a free video editor included as part of the Windows Essential package.
This software is included with every version of Windows. It’s very easy to learn to use and it has many great features that get the job done.
#20. Lightworks: This video editing tool has so many editing features that it’s been used to help produce Hollywood movies.
Lightworks Free offers full editing power and export to their preferred upload partner Vimeo at 1080p resolution.
The free version has a seven-day renewable license that all users can activate immediately after installation
#21. WeVideo: This video editor provides 5G of cloud storage. Users can publish their video directly to YouTube.
WeVideo connects to different social networks so the user can grab video clips. Mobile video editing is also available.
#22. Ad Parlor: Generate ad mockups and shows you the way your ads will look like before you create your campaigns on Facebook or Twitter.
Users don’t have to log in to use the tool and Ad Parlor allows users to verify specs for all of the ad spaces available on Facebook and Twitter.
#23. Banner Ads Creator: This simple tool makes creating ads for YouTube, Facebook and Twitter fast and easy. Users click through each step, choosing the options they want to include. Ads can be created in a matter of minutes.
Tracking and Analyzing
#24. Hubspot Marketing Grader: Receive a full report on how your marketing efforts are going. Just add your website address to the form and a report is generated in seconds. This tool gives you a score for social media blogging, SEO, lead generation, mobile.
#25. Quick Sprout: This social media tool analyzes your Google Analytics data. The tool analyzes your data and provides a report that will help you improve your content.
#26. AdEspresso’s Campaign Rater: This tool helps optimize your Facebook ads. Get a better understanding of your key metrics. Compare your ad’s performance with your industry.
#27. Uprank: This advanced research tool analyzes your social media, in addition to your website’s architecture, SEO, user experience, and mobile responsiveness. Uprank generates a digital marketing strategy that includes a list of comprehensive tasks.
#28. Gtmetrix: this tool gives you insight on how well your site loads and provides actionable recommendations on how to optimize it.
Faster website makes it easier for your site visitors to share the content
Social Media Management
#29. Latergram: this is an Instagram marketing tool. Allows the user to increase engagement by scheduling and managing their Instagram posts. Upload posts from your desktop, tablet, iPad or Android.
#30. SocialRank: This handy tool lets users identify, organize, and manage your followers on Twitter and Instagram by sorting and filtering. Find out which of your followers are the most engaged.
#31. Spruce: with this tool, you don’t need to bother about your image on twitter, because this tool makes the image perfectly for twitter. You can either resize your image or use tons of free image.
#32. Riffle: want to know and get connected to social influencers, this tool is the right tool to connect you easily. This tool helps you find and connect with Twitter social influencers quickly and easily.
The tool also provides you with twitter engagement, interest, and activity all in real time. This tool helps you to know and get connected to social influencers while they’re active on twitter.
#33. Hootsuite: this is a social media management system for brand management. Hootsuite has a dashboard where you can manage all your social media network at once.
Hootsuite can schedule, engage your audience, makes it easy to share content and to build your brand.
#34. TweetDeck: This tool help breaks the twitter stream into multiple columns. You can update, schedule update while you see columns like home, notification, messages and activity all in real time.
#35. bit.ly: the tool that let you shorten long links. This is a great tool especially when using twitter.
#36. buffer: Let you share any page you’re reading in a simple and easy way. Keep your Buffer topped up and we automagically share them for you through the day.
#37. tweriod: is a free twitter tool that let you know when the best time to tweet by telling you when most of your followers are online.
Stock Images and Videos
#38. Mazwai: This allows the download of free creative commons high definition video clips and footages. Choose video base on the subject. Click the download button and save the video. The only requirement is that you must credit the video producer.
#39.Unsplash: This site is one of my favorite photo sites. Choose from thousands of free high-resolution photos. There’s no restriction on how you can use the photos. There are 10 new photos added every day.
#40. Picography: Picography gives free hi-resolution photos isn’t very large, but still the images are great and the quality is amazing. There’s no restriction on how you can use the photos.
#41. New Old Stock: This tool has a great collection of vintage photos from various public archives. The photos are free to use without any known copyright restrictions.
#42. Creativecommons: This tool gives you access to already created videos pictures and content which you can modify, build upon as well as for commercial use.
Enter the search query and choose the site you’ll be using for the search.
You may not use all the tools, but these Social media strategy tools for small business will definately help in giving your business the eyeball that is required.