Many businesses think that mobile apps are only for big businesses and that smaller businesses have neither resources, not capabilities to develop an app for business.
Tough this may have been a case in the past but in last few years, the tide is turning.
Today marketers have many choices on where and how to promote & advertise product and services.
In addition to traditional methods such as print, tv, radio, direct marketing; we have email marketing, social media marketing, and mobile marketing.
Many businesses know that traditional marketing is slowly becoming irrelevant and they need to learn new age marketing in order to stay competitive.
You can track impressions and conversions in new age marketing like social media and mobile. It also provides you flexibility on micro- targeted location and budget.
In a latest research by Forrester about the mobile app & marketing trends, that have found out that mobile apps are rapidly becoming popular among the small businesses.
Here are top reasons why your business needs to develop the mobile app in order to boost your marketing effort.
The evolution of mobile apps continues to roll on. Today Millions of small and medium businesses take advantage of mobile apps to solve problems they face in their day to day lives.
Mobile apps vastly improve the overall business process and the way we interact with our channel partners, associates and customers.
It is no longer acceptable to have a mobile app simple for sake. Mobile’s deep impact has been well known. We must integrate mobile app with our overall marketing strategy to improve .
Pick Your Channels
Not everyone needs to be on Linkedin or in a magazine. You need to do SWOT analysis of the each channel available for you to market.
Ask yourself “What channels do my customer use?, What are the advantage and disadvantage of the channels that you are going to use?”
Additional Value to Customer
The customer wants VAS (Value added Services ) along with the product or services you provide. Value added services differential you with your competitor.
With mobile apps, you can offer great Value added services like the app only offers, coupons, customer services request, new product updates and many more things.
Integrated Communication of Message
Once you start marketing campaign you need to make sure each element of the marketing campaign is goal oriented. The goal could increase website visitors, app downloads, newsletter subscripts, contact form, Social media engagement etc.
Make sure to use same & uniform patterns across the various platform.
For e.g. if you want to write twitter handle in the advertisement it should be uniform across all platforms in which you run the advertisement.
Think Mobile from the Start
Mobility helps you create new revenue stream altogether and extends throughout the customer lifecycle.
From finding a product, learning about your company, connecting on the social media mobile app can do everything to convince your prospect to buy your product.
You can even integrate payment gateway to make sure the customer can buy a product or a service in the mobile app itself.
Therefore, it’s critical to integrate mobile app a part of your overall marketing strategy.
Build Brand And Reputation
Mobile adds a cool factor that increases your brand value and increases reputation.
You are considering a mobile app for your business, then it is a great way to show your customers about your companies and it’s offering in a creative way.
Be the first one among your competitor to develop mobile and have marketing edge to captures attention of your customers.
Location-based Marketing with Apps
Location based marketing strategy works very well with the mobile apps. Integrate mobile with iBeacon Technology .
Beacon is a tiny device that transmits low energy signals at regular interval. For e.g. Apparel store can send notifications with the latest product and offers directly to the mobile devices via Push notifications.
Customers can purchase apparel within the app without standing in a queue. You can promote your business with proximity the people who is nearby your store.
Putting it all together
People are becoming more socially connected and tech savvy. Mobile payment is a step further in simplifying the process.
Mobile payment will be a trump card for the marketers who want to integrate So small and medium business can expect this trend to spill over their physical business.
It is necessary to include mobile apps to your marketing strategy as it will give you a competitive edge and open up new business opportunities.
Gaurav Kanabar is the Director of Alphanso Tech, a globally acknowledge IT consulting company providing services in the arena of the WordPress Development Services & iPhone App Development . With immense support from the adroit team, Alphanso Tech has been serving a huge client base worldwide.