Why Lead Validation Matters In Internet Marketing

Why Lead Validation Matters In Internet Marketing

If marketers want to take their lead generation campaign to the next level, lead tracking, and validation systems needs to be in place.

Without them, they are putting all of their eggs into a basket full of conversion data, which could be doing more harm than good.

Based on data from the “Importance of Lead Validation” study, a company’s website conversions could overstate lead generation by as much as 50 percent.

That’s because a lot of those conversions include sales solicitations, phone misdials, spam or even forms missing contact information.

Lead validation requires those non-lead conversions to be separated from actual sales leads.

This will help marketers accurately determine which elements in their campaign are producing sales leads versus other conversions.

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In the presentation below you’ll also find that 85 percent of website visitors convert on the first visit. So, you want to make sure that the other half of those conversions that are potential sales leads are sold on what you’re offering.

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In the presentation below you’ll also find that 85 percent of website visitors convert on the first visit. So, you want to make sure that the other half of those conversions that are potential sales leads are sold on what you’re offering.

 

Three ways you can do that is to build a site with:

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  • Stimulating Content: Clearly paint a picture of the benefits you provide.
  • Easy Navigation: Make sure it isn’t a hassle for them to find what they are looking for.
  • Quality Images: Bland images signal poor imagination and lack of expertise .

 

More lead generation insights in the presentation below:

Aaron Wittersheim is Chief Operating Officer at Straight North, an Internet marketing agency. He has helped startups, middle-market firms, and Fortune 500 companies improve organizational structure and grow through his expertise in process conception, task automation, and internal project management.

 

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