How to Choose the Best CMS Solution for an E-Commerce Startup
Electronic commerce universally known as E-commerce is the new black. Most businesses whether small, medium or big, start-ups or old, have split-shift to the E-commerce. The facility is comfortable and significant for the fast-growing world.
Most E-commerce start-ups fail to choose the right CMS-Content Management System, a tool which facilitates the process of content management on the website. CMS basically has its own set of advantages and disadvantages. Several solutions suit diverse businesses hence the variety.
It is true that seemingly minor differences in each CMS can have a vast impact on your bottom line later, therefore, few important things to be analyzed when selecting a CMS are features, load time, SEO performance and speed.
87% of the shoppers abandon shopping carts if the load time is more than 7 seconds and this action costs online retailers $4 trillion per year. Moreover, more than 50% of mobile users expect the pages to load within 2 seconds.
Mobile sales have grown almost 300% over the years because 66% of online retailing is through the mobile phone. 82% of smartphone users turn to their devices to make product decisions.
WordPress is the godfather of website CMS. It assists in creating a website from the scratch. It comes with video tutorials for easy setup. More features include strength and flexibility in many ways, hundreds of unique themes, and a host of free extensions.
Magento is an open source e-commerce solution which offers downloadable content for free. This platform is ideal for those looking to optimize back-end workflows for their businesses. Magento has multi-lingual and multi-currency support and can be optimized with iPhone.
It also covers 3-step checkout, automated calculation, and secure payment. Moreover, it has high-grade customer support and tailored customer accounts as well as a customizable order management system.
One drawback of Magento is it does not offer technical support, therefore, having your own experts is the best choice. However, answers to FAQs are available on the site User’s Forum.
Presta-shop is a free open source e-commerce. The software supports multiple types of checkout like PayPal and Google. It has over 300 features for businesses to increase sales with less effort. The features include cross-selling, unlimited range of products and product comparison. Helps build successful merchants with a centralized back office that manages analytics, intuitive interface, and quick install features.
Zen-cart is another user-friendly, open source e-commerce. This is designed by industry experts such as programmers, designers, consultants and business entrepreneurs.
Zen-cart comes with common payment methods hence the payments accepted immediately. Some prominent features include the convenience of shopping 24 hours a day and 365 days a year. It also has a reliable and secure platform and is easy to install.
Zen-cart has an advanced template system that allows easy product updates.
OsCommerce has remained a choice of over 12,800 webmasters and nevertheless continues to grow. An unlimited number of products uploaded via the platform. It is the oldest and most versatile E-commerce solution in the market. Some features include multilingual support, unlimited product, and category support, HTML based, automated website display and unlimited product support.
VirtueMart has complex e-commerce plugin which is not suitable for average business as it operates on an entirely different platform. If some experts put their hands on it, it can give long-term benefits.
VirtueMart is ideal for SMB owners who have advanced technical know-how. It has more than 500 features such as multiple payments, vendor and shipping options, inventory warnings, 100% anonymous checkout portals and SEO integrated reviews.
Alegrocart has universal currency support and multilingual capabilities for ease of use. It has SSL support also used to display the products in peculiar categories like manufacturer and buyer.
Price updates can be added to many products simultaneously with SEO optimization. Also displays products with the latest features. If you modify one template, it will make sure the other templates are also up to date.
OsCmax is the most dynamic shopping cart solution used extensively by start-up businesses. It has various remarkable features such as infinite categories for products, downloadable product support, and broadly used payment methods such as PayPal.
With this software, you can effortlessly track the inventory. Other features include a pleasing display of product characteristics, separate pricing options, compatible with almost all modules and a unique display on the main page.
Drupal is designed for most flexibility. It has dynamic product displays and good for running smoother businesses. The platform comes with full documentation in term of quick start-up guide.
There are many theme layers, smart check out and users get established social network integration.
There is always room to explore. Educate yourself more on the CMS and find out which suits you best.
Sohail Rupani is a senior SEO strategist at PNC Digital, a digital marketing agency based in Orlando. He specializes in SEO and SEM techniques. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing. Follow @sohailrupani for more updates.