How would you like to know the free marketing ideas for small business, without spending a dime?
That would be pretty epic, right?
Well, this is entirely possible and in today’s article, am going to show you how you can do this.
Small businesses want to market their business but when they lack the money to do that or the marketing is beyond their budget, then these free marketing ideas for small business will do the trick.
No businesses survive without a marketing plan. A marketing budget is required to implement the marketing. It doesn’t mean you can do it with cash.
In this article, I will show you the creative ways you can market your small business idea for free.
But before we go into the free marketing ideas for small business proper, here is what you need to know.
Do you know you don’t always need money to market your small business advertising idea
You can begin an ambitious marketing for your small business spending cash.
But wait a minute before spending that cash, note that there are effective inexpensive marketing ideas for small business.
One vital point here is to master and use the one method that works well in making your small business idea a reality.
Since the marketing ideas for small business is free, it means you’ll do the bulk of the work.
This is in no way trying to discourage you. But when you take the marketing one step at a time, you’ll begin to see the result in the long term and most of the method will ensure that you sustain your relevancy in the industry.
Know that you know what it takes, it’s time to dive in to see the effective inexpensive marketing ideas for small business.
7 free marketing ideas for small business
There are plenty small business marketing ideas you can make use of and still expose your business without going affecting your budget.
Even though the marketing ideas for small business are free, they still will send the targeted traffic and some of the methods send in traffic consistently.
If you’re ready, here we go.
1 Organic search traffic
Probably one of the best free marketing that works perfectly well and the best part, it’s free. It’s about getting constant traffic to your business by ranking high within the search engine.
What makes organic search traffic unique is it sends in targeted search traffic not once but repeated when you rank high within the search engine.
The question is, how can one rank high within the search engines?
Well, it begins by finding long tail keyword and writing to ensure that you rank among the top ten within the search engine.
Long tail keyword reveals the actual intention of the user and easy to rank for because the competition is low compared to head keywords.
According to a report, 44% of online shoppers begin by using the search engine. These means with the search engine, you can get more than 40% of regular customers just from the organic traffic.
Finding long tail keywords is a great marketing tool and begins by making a search know what people are looking for. To start, you’ll have used the google keyword tool.
Let’s assume you want to rank for the keyword coffee, then navigate to the google keyword planner and input the word ‘coffee’
Then click on the go button which will get you to the keywords people are searching for:
If you notice, what we have are more of head keywords (keyword without any specification). What you need to do is to pick one of the head keywords. Here I’ve decided to choose ‘coffee roaster’.
Then do another keyword research. Here is what I get after the research.
After the third try, I was able to get long tail keywords I can target. They’re:
Best coffee beans
Coffee roaster for sale
Coffee beans online
Whole bean coffee
Now that you’ve gotten your keyword, then move to the following step which will continue to bring in the organic traffic.
This is simple, write at least 2000 and above word article targeting with the keyword as the main focus.
When you write a long article, you’ll be as detail as you can and the search engine love that. That’s why articles that have 2000 and above words are mostly making the top 10 in the search engine.
In other words, the search engines reward you for giving value.
The more you rinse and repeat this method, the more traffic you’ll generate regularly and the more targeted traffic you’ll get.
Brands have understood the value of long tail keywords in sending organic traffic and they’ve been using it to increase sales and find new customers.
Example the world’s most popular e-commerce brand amazon understood the use long tail keywords and took advantage of it and as a result, increase their sales by 57% because of long tail keywords with commercial intent converts pretty well.
2 participate in online forum
People think using the forum is old fashion. Well if you’re thinking like that, you may want to think again.
One of our major traffic sources is from forums. Some of the posts were done three-four years ago and still sends in traffic today.
When done correctly, it’ll send the traffic your business will need on a daily basis.
The question is: how will someone come up with marketing tips for small business in an online forum? Here are some of the steps that’ll help you all the way.
Step #1: find a forum related to your business
You’re building a business and you will want to attract the right customers. No one wants to sell coffee and attract customers who are allergic to coffee.
So finding the right forum related to your niche becomes the first step. To begin, you’ll need to navigate to the google and search for the following.
Keyword + forum board
Keyword + community
These will search and find the forum that is related to your field of business.
Go through the forum and ensure the forum has active members and go through some of the thread to get an insight on how the forum works.
Step #2: join the forum
Once you’re convinced the forum will give you benefits, then get to know their guidelines before joining the forum.
Step #3: Complete your profile
After joining the forum, then go on to profile and fill in the information that is necessary. Include a short bio, your profile photo, and other things.
At this stage, don’t include a signature file, so that people will not think you’re all about promotion.
Step #4: begin to contribute
In other to begin to build your authority, you’ll need to begin to contribute. At the beginning, it’s very important to just be posting an informative piece that is longer than the average post within the community.
Well, the reason is, you’re only trying to draw attention. Don’t include any link whether from your blog or recommendation.
Depending on the forum, you can begin to add that when you have at least 20 or more powerful articles contribution before you can begin to include links.
When I join a forum, I have to post at least 50 articles either as a reply to a thread or a thread I’ve created before I begin to include any link.
Step #5: include your signature file
At this point, you’re beginning to build authority in the forum. Now people will begin to want more from you and this is the time to give them.
Log into your account and include your signature file to your business website or blog. Making your signature file more like a call to action will make people click and visit the site.
3 Use your email signatures
Everyone use email and use it regularly. When you include an email signature, it helps in promoting your business.
This is a great way to share the link to your product, service, new or upcoming event and so on. To ensure people see the signature, make the colour different to other text in your email message.
4 Get listed in online business directories
Use online business directories and get some of their traffic back to your business.
The registration to the online business directories is pretty easy and in a matter of minutes, you’ll be on it.
Which business directory should I join and be listed?
Your business can get listed on business directories like Yelp, Yell, scoot, HotFrog, iBerkshire and Thomson.
These are the popular business directories and will definitely not send traffic alone, but also will improve your search engine ranking.
5 Guest posting
Guest posting is another great free marketing idea for small business. Although a lot have seen guest posting as a way to be penalized.
Well, that’s only true if you’re doing it for the purpose of building backlinks. But if you’re focusing on giving value then you have nothing to worry.
So how do you find the sites to guest blog for? It starts by visiting google and search using the following search term:
Niche+write for us
When you do, you’ll find a lot of sites that are willing to accept your guest post.
Begin to visit each page to read their guidelines for submitting a guest post. If you can meet their submission guidelines then visit the site to read at least 3 article to get an insight how you’re to write and format your article.
Make a plan on the number of the article you can write for guest posting.
The advantage of guest posting is it exposes your business to the audience that has not known you or your business.
6 Get on social media
Social media is another place to use for marketing your small business. According to a July report, there are a 2.3 billion active social media users no wonder, 91% of retail brands use 2 or more social media channels.
This is because, with great engagement, you’re sure of marketing your business. But not all social media works for all business. You’ll need to find the one that works perfectly well for your business.
For instance, if your small business idea has to do with images like food or another photo, Pinterest, facebook and Instagram will work probably great compared to twitter or Linkedin.
However, to grow your followership and continue to get continues engagement, you should always be posting.
To know more about social media engagement, we’ve written a detailed way to get about it. You can find it by clicking on the following link.
7 Make blog comment regularly
Blog comment can send you free traffic too. It’s also a great way to build quality backlinks to your business blog or website.
Not all blog comment are the same. Commenting on any blog might be an act of spamming. It lowers your search engine ranking.
What do you do then to avoid it?
It begins by doing a search to find the blog in your niche. The first place you can visit is google to find the blog in your niche.
Then come up with a list of the blog you’ll begin making your comment.
If you find a blog that makes that always have an average of 20 and above comment, means you have to strive to be different in the comment to attract attention.
First of all, you should begin by saluting the writer of the article, then go ahead to make your own contribution often in line with one of the points of the write-up.
Focus on giving value to not just because you want to attraction, but also because you want to build credibility in the field.
Ensure that at the end of each comment; leave a link back to your site that people will follow.
Another way to boost the visibility of your comment, you should always try to be among the top 5 people that will be commenting.
To be able to do that, you have to know when the site normally publishes their article and take advantage of doing it.
To be able to do that, you’ve to subscribe to their newsletter, so that you’ll get the message whenever there is a post in your inbox.
What free marketing ideas do you decide to us? Whichever one you use, make sure you devote your time to do it the best way possible.
The more you do it the more results you’ll get.
What can you then add to the free marketing ideas for small business? Feel free to make your contribution by making the comment below.