Whether you’re a solo business, a growing enterprise, or a booming corporation, you’ll quickly find that you need social media to build your brand and grow your leads. Simply posting on social media isn’t enough, though. Instead, you need a blog where you can create content for your social media marketing.
Today I’ll show you several compelling reasons why your business should have a blog to power your social media marketing, and then we’ll look at an infographic that gives you the tools you need to maximize your social media efforts.
Why You Need Social Media Marketing (And a Blog to Power It)
Starting a blog is the best thing you can do for your business. All you need is a blogging tips and insight resource to help you build it, and then you’ll have a place to fill with valuable content that benefits your customers.
Once you have content, the next step is to start your social media marketing campaign. Still unsure how this combination benefits your business? Here are some compelling reasons:
1. Zero Upfront Cost
Social media represents an ideal, cost-effective means of marketing to your customers. It doesn’t take long at all to create a Twitter profile or a Facebook page, and it’s totally free. These platforms represent huge potential for you to grow your presence and find new leads.
When it comes time to start investing into your social media, each of these major platforms will offer you options for paid advertising as well.
2. Inbound Traffic
You could have an amazing website, but it’s pointless if no one ever visits. This where a blog + social media combination comes in handy. By promoting your content online, you’re bringing people into your website and they’re sticking around to read your posts.
Eventually, your funnel leads them to the business side of things, but this simple combination brings more people to your website immediately.
3. A Stronger Brand Image
Since social media is all done in real-time, you have the ability to cultivate and engage with your customers at any time of the day. You’ll become a more recognizable and trustworthy brand simply by being available.
Now it’s time to check out our infographic! Let us know how it helps you in the comments below!