Data Publishing Best Practices for Reporting

More companies are publishing their data to share the information with the general public. However, when you publish data, you don’t just release the data in its raw form of a lengthy Excel sheet. When you report the data, the information has to be easily digestible and reader-friendly for the laymen.

Here are the best … Read more

Is Machine Learning the New BI

Is Machine Learning The New BI

Business intelligence (BI) is evolving and is leaps and bounds ahead of where it was just a decade ago.

With the evolution comes the integration of machine learning.

What exactly is machine learning and how does it influence decision making in the modern business sphere?

Machine Learning Defined

Machine learning is basically a form of … Read more

4 KPIs to Measure When Evaluating Your Campaign

KPIs to Measure When Evaluating Your Campaign

There really is no telling how successful your campaign is without some sort of digital measuring stick to track your progress.

This is where key performance indicators (KPI) come in and provide an accurate evaluation of whether your campaign is meeting benchmarks.

Of course, KPIs should be specific for your type of business goal. These … Read more

How SMBs Should Be Using Big Data and Insights to Get Ahead

More SMBs these days are getting ahead thanks to the emergence of big data. With business intelligence (BI) tools and software, local companies and organizations have a way of achieving success rates previously only thought possible for large corporations. Ultimately, it comes down to how well SMBs use the acquired data.

Here are a few … Read more