Small businesses have truly occupied the market these days. Around 99,7% of all businesses are defined as “small businesses” which basically means that they have fewer than 500 employees.
However, it is thanks to them and not big corporations that 1.4 million positions were created in 2014 alone. Fundera Ledger also reports that most of these jobs were net new and came from companies that have 50 employees or less.
And even though these figures seem to be very encouraging, the reality is that around 82% of all the small businesses that fail to succeed do so due to financial problems. SBA states that on average a person needs around $10,000 to launch his business, but in reality, this number reaches up to $80,000 for starters.
So, cash flow is a big deal if you are in charge of a small business, and it is even more critical to you than to big corporations. That is why we have decided to offer you a list of ideas on how to draw new customers’ attention to what you are doing. Save the tips and make the most out of them.
7 tips on how to get new customers
However, the success of your business is not in being pushy but rather in being different.
Look at your brand and understand what unique product or experiences you have to offer. What makes you outstanding? What are your biggest benefits? What core values make you one of a kind?
Once you find answers to these questions, you will find it easy to stand out of the crowd and attract new leads. It is a powerful tool and has a great potential you cannot ignore.
The Forbes state that “7 out of 10 new employer firms survive at least 2 years, half at least 5 years, a third at least 10 years and a quarter stay in business 15 years or more.” And if you want to be among that 25 % that survived, you need to be different.
Invest in the service you deliver.
There is no point in struggling for new customers if the existing ones often complain about the service you deliver. Your primary goal is to make sure that you built up a strong positive image and your brand is associated with reliability and trustworthiness.
You can send your employees to a conference to improve their skills, invite a professional to train them how to be better at what they are doing or simply hire a new team of people that are working for you are not the right choice for this job.
If you are a non-employer, then look into the process of running your business and see whether you are doing everything right when working with the prospects, leads, and paying customers. Alternatively, seek professional help with giving you feedback on what you should improve and how exactly. So, if you are among those are writing a daily schedule, adding an appointment to analyze your services is essential.
Know your audience.
Understanding who your ideal customer is can help you build effective marketing strategies.
Thus, if you are aiming to sell your product to students, then you should only post updates before or after the “school hours.” Meanwhile, if you are targeting stay-at-home moms, then choose midday hours to post updates you want them to see.
This is only a short example. But it is true that understanding your perfect customer is vital to the success of your business.
Aim for retention.
According to the report by Invesp, customer retention is five times cheaper than new clients’ acquisition. Nevertheless, only 18% of companies strive to achieve better retention.
This data has the power to convince small business owners not only to look for new cash flow ways but also to encourage the existing customers to make their purchases again and again. As an idea, you can enable loyalty program to keep your paying customers interested.
Use marketing automation tools.
Do not try to do everything manually in the ear of technologies. You will fail to achieve as much as possible and will stay far behind your competitors.
On the contrary use the marketing automation tools to do the job for you. You can run Facebook advertising campaigns, launch email sequences and capture customers’ data through landing pages, popups and forms.
But instead of doing it all in different services consider finding one tool that has it all under one roof. This will save you time and hassle and will help you keep up with the latest trends in the market.
As an idea, you can run a contest among your leads by creating an event on Facebook. With cutting-edge technologies, you will grow your email list in no time and will get a chance to nurture interested prospects.
People love free stuff, and this should not surprise you.
So, offering something for free can do the trick for you. Depending on your type of business, you can offer people discounts, free materials, workshops, or anything else that will motivate people to use your services. Make sure that this thing is relevant to the audience – and enjoy the freebies’ magic.
Create an impressive website.
If your website is interactive and fun, you will get more views and hopefully higher conversion rates. So, create your own website from the ground up or use Wix or any other services of this kind to help you here. Have a short description of your mission, show your team, and sell your products by all means!
New clients’ acquisition is not as simple as some might believe. However, it is possible should you know what methods work best for your audience. The methods we mentioned above can do the trick, so start there – and be creative!