Cash flow problems often create a road block to success when trying to start or grow a business. After all, you need money to market your business and get the word out about your products and/or services, right?
With a little creativity and out of the box thinking, you can still market your business, even if you don’t have a huge marketing budget.
Here are 5 ways to market your business on a small budget:
1. Video Marketing
Video is a great tool for marketing any type of business. Whether you create how-to videos, descriptions of your products/services, testimonials, etc., it is a great way to get exposure.
You can create quick, simple, and to-the-point videos on a flip video camera, cell phone, or web cam. Your customers/clients want to know that they are working with a REAL person, so letting them hear your voice and see your face creates a sense of a personal connection, making them more willing to do business with you.
2. Email Marketing
Email marketing allows you to stay top of mind of potential clients, so when it’s time to seek out someone who offers your specific product/service, your business will be the first they think of.
You can build a list of potential clients by adding an opt-in box on your website to capture email addresses (this works best when you share a “free juicy offer” such as a free report, ebook, etc).
The key here is to offer valuable information in your emails, as opposed to simply bombarding your list with sales pitches. This is also a good opportunity to keep potential clients in the know about what’s new with your business, events that you’ll be participating in, special promotions, etc.
Use catchy subject lines to make your subscribers want to open your email, and be sure to pack in interesting info to make sure you keep their attention once they do.
In a world where practically everyone is using social media, it’s still important to get out from behind the comfort of your computer, shake some hands, and network.
The goal is to make quality connections. As a rule of thumb, you should aim to speak to at least 30 people per week about your business.
Research events in your area using a site such as meetup.com, and plan to attend at least 1-2 events per week.
4. Hosting Your Own Events
Depending on the type of business you are in, you can host your own events or workshops to build a buzz about your products/services, score great press, and meet new and potential customers face-to-face.
It is a great way to build personal relationships. Get creative and come up with a fun quarterly or twice a year event to steadily gain new clientele.
Blogging is one of the most efficient, and inexpensive ways to market your business. Just like with email marketing, it is your opportunity to stay in front of your target market, offer solutions to their problems, as well as keep them informed on the goings-on of your business.
As with all forms of marketing, consistency is key. Whether you post daily or weekly, you should come up with a schedule that you can keep up with so that your clients will look forward to what you have to share.