Photos are worth a million likes. The photos that illustrate a point have more engagement in social media.
According to emarketer, photos are the most engaging type of content on Facebook, with a whopping 87% interaction rate from fans! No other post type received more than a 4% interaction rate.
Also Research by Media Blog, which analyzed the content of over 2 million tweets sent by thousands of users over the course of a month, shows that adding a photo URL to your tweet can boost retweets by an impressive 35%.
- Photos average a 35% boost in Retweets
- Videos get a 28% boost
- Quotes get a 19% boost in Retweets
- Including a number receives a 17% bump in Retweets
- Hashtags receive a 16% boost
So what makes photo worth a million likes?
It’s simple, because with photo, it’s easier to get the message than text. However, not all photos are the same. The bottom line is to create quality photos that illustrate a point and meet your target audience.
The more photos you share the higher the chances of becoming viral.
Here are some key points to note:
- Only post images that you have created or that you have a right to publish.
- Mix up different types of images (e.g., banners, infographics, photos, memes, etc.).
- Take impromptu photos on your smartphone and post them in real time.
- Post “Caption This” photos – post a funny picture on your page and ask fans to offer their best caption for the photo.
- Avoid “selfies” unless you’re posing with a celebrity.
The big question
How do I create a photo that illustrate a point?
The goodnews is you don’t need any photoshop or graphic design skills to achieve that. There are only tools that you can do that like a pro.
Where to Create Images
This is one of the most popular image editing tools for adding text, adjusting lighting, changing colors and more. you can explore more possibilities with their easy to use tools you can Add text, effects, or overlays.
Give your photo a once-over with Teeth Whitening, Wrinkle Remover and Airbrush, you fairy godmother, you!
Design your own picture from scratch. Invites? Banners? Cards? All yours, baby, with a cherry on top.
Picmonkey comes with a free and premium services.
A cool tool that allows you to turn text into an image. Great for sharing quotes! Under 2 minutes, you can create beautiful images. Brand your image, share them and watch how it goes viral.
Easily create post-it-notes, image quotes and more with their easy-to-use interface. This is tool is good if you’re creating an image for pinterest. Create great Pinterest boards in just a few minutes without any editing tools
Who needs Photoshop with free editors like this? Pixlr provides many graphic editing tools you would find in some premium graphic programs such as red eye reduction, sharpening, brush, and eraser tools.
Need to create an inforgraphic to spice up an article? This tool makes it easy. The good thing about piktochat, is you get new template updated always.
A drag and drop editor that lets you create visually appealing images and infographics.